Research shows the Dutch youth is pretty average in being healthy. In fact, there’s work to do because if we change nothing, half of the current youth will have some sort of chronic disease in 2040. That’s why all Dutch health foundations joined forces and started an initiative called Gezonde Generatie (Healthy Generation) with the mission to make the Dutch youth the healthiest worldwide by 2040.
As part of Gezonde Generatie, we are working on the communication strategy to change behaviour and help Dutch teenagers to choose healthy behaviour and amplify resilience against unhealthy seductions. This brought us to launch a content community for Dutch youth, with content made by these talented youngsters. The name? 2K40. And we are just beginning...
