Ikea: Where Good Days start

For Ikea, with SMFB, produced by MediaMonks Films

The first interactive Ikea catalogue

In a four minute film we told the story of a family of five, getting through their morning routine, starting up the day. At every moment in the film the user could pause the film, and dive off into over 20 different mini-films, animations, or interactive elements. The challenge was to make the film work on it's own, as well as tell a broader story combined with all the interactive content. Together with MediaMonks Tom wrote and developed the storylines and interactive elements and shot the films in Ikea city Almhult, Sweden.