Fathers & Daughters

For Bol.com, with Etcetera, produced by The Boardroom

Dad's biggest weak spots: their daughters

For the biggest Dutch online store Bol.com Tom made a commercial on a subject close to his life and heart: the growing bond between fathers and daughters, from birth to moving out of the house. And all that in 35 seconds. The challenge was to capture these little but iconic moments and make them emotionally sincere within the 2, 3 second window for each, without the commercial feeling rushed.