The Dutch Lottery is the largest sponsor of sports in the Netherlands and it was time to let the people know and show.
They facilitate athletes, teams, sports accommodations, sport equipment and are the biggest sponsor of Team NL, our national Olympic team.
Wefilm was asked to come up with a unique visual style the Dutch Lottery could use for the Olympic films as well as future outings. We proposed to zoom in on and morph seamless transitions between people, locations even equipment, visualising a thread of sponsorship showing that the Dutch Lottery is proud to be the biggest supporter of sports in the Netherlands.
