WHY IT'S CRUCIAL TO CLAIM THE TRUTH ON MISLEADING SUSTAINABLE CLAIMS

For Xindao, with Wefilm Concepts

The mission was not just to promote the product but also raise awareness to the viewer and a call to action to claim the truth. Don't just believe what's written on the product, the truth is always in the product self.

For the campagne of 'The Impact Collection', a collection of bags from Xindao that are made from genuine recycled material. We wanted to create a unique animation film that exposes the problem with big brands that use misleading sustainable claims. Because it's a complicated problem within the textile industry we wanted to use a unique 'cool' style that indulges the viewer even if you're not interested in the product. We created a cut-out animation based on real photos and worked with a wonderful team of young animators to get a unique dynamic video. 

Bouwmaat

Time for appreciation

MyWheels

Sharing the drive towards a greener society