The beauty of the first ride into your new life.
Maxi-Cosi aimed to capture the special moment of a parent's first ride home with their newborn. The company wanted to document the journey from the moment parents leave the hospital until they arrive safely at home, all while keeping their baby close in the Coral.
To achieve this goal, Wefilm approached the project with flexibility in mind, recognizing that the timing of the first ride is unpredictable. To capture this moment, the company collaborated with Director and DOP Dennis Lubbers, who was on standby for one month with his phone and camera at the ready, ready to film the first ride at a moment's notice.