The daily drama of being a parent

For Sanoma, with Wefilm Concepts & Roen Roomberg

Real families show what it truly means to be a parent

Publishing house Sanoma wanted to increase its online presence. The question was: how could the magazine “Ouders van Nu” (Today’s Parents) translate into a relevant and engaging online content series?

Out of many families, 3 were casted and agreed to film themselves for a month. With the help of our director Joep van Osch, a selection of endearing and entertaining moments made the cut. The result is a series of 24 “how-to selfies”, short and intimate parenting tutorials. This palette of amusing and moving everyday scenes -ranging from veggie hatred to car drama on a seven-hour journey- depicts challenges parents face in their households. A genuine look inside the lives of real parents that is inspiring, funny and, ultimately, relatable.

The videos are available to stream on the “Ouders van Nu” website, Youtube and Facebook. 


hidden-camera card for Valentine

Institute GAK

A colleague with personality