"Our new purpose is a seamless fit with the fact that cycling moves the world forward"
Accell Group, European market leader in e-bikes and bicycle parts and accessories, designs simple and smart solutions to give their customers a fantastic cycling experience. In their new purpose, various initiatives are part of Accell’s sustainability policy, which they launched with this online video. Ton Anbeek (CEO): “Our new purpose is a seamless fit with the fact that cycling moves the world forward; we truly are part of the solution.”
On the road, off-road, trough the city and even in the office, Accell challenged us to show the variation of all the different brands they represent. Each introduced in their own power and nature. We found their similarity in the entrepreneurial spirit of all those family businesses and their will to keep push boundaries.