Being There came up with a fun way in which a family could still sit around the birthday cake: Covid proof!
Together with Being There and Koopmans we developed this charming commercial in a way that was not just safe on screen, but also safe production wise. And while this selfie-style way of filming doesn't suit every commercial, it was a perfect fit for this one in which a grandpa and his daughter prepare the perfect, secret birthday surprise.
Shot by the actors themselves in their own homes, directed remotely through use of a custom built Sony/iPhone/Hangouts rig.
