Dear Eberhard,

For Mayor Eberhard van der Laan

A promise to the mayor of Amsterdam

After the mayor of Amsterdam, Eberhard van der Laan, wrote an open letter concerning the diagnose of his lung cancer, the reactions and strength wishes were heartening. With this film we wanted to make our contribution.

Mr. van der Laan dedicated himself to the city with a clear and decisive way of leading, with fraternisation as a key focus. His human and realistic governing should be an example for many other politicians.
Most of all, the mayor wants his promises for the city to succeed. Therefore we let the citizens of Amsterdam personally promise that all the hard work that Mr. Van der Laan dedicated himself to, will be continued.

We asked the people of Amsterdam to say something that truly comes from within. Something you have to think about, before saying it. A simple ‘Thank You’ or ‘strength wish’, would be to easy and noncommittal. 

Unknown and well-known people from all over Amsterdam made their personal promise to Mr Van der Laan, and especially to his city. His Amsterdam.

Special thanks for Fem Verbeek who started the idea of making something for Mr. Van Der Laan. And Amp.Amsterdam for the beautiful music. 

Efteling

Bringing home some Efteling magic

DDMA

A data-driven birthday present