A data-driven birthday present

For DDMA, with Ceci n'est pas un bureau

A 7-year old boy shows us the magic of using data creatively

One might think talking about data is a bit boring. Surely, it’s all about numbers and figures. However data is the secret ingredient for all kinds of magic. Data can touch you. Inspire you. Help you. It’s just really awesome. And that’s exactly the message DDMA wants to bring across.

What better way to show the power of data through the creative mind of a clever 7-year old boy. He uses data to upgrade his classroom birthday gift into a 2.0 present. A feelgood film with a very personal touch. And a clear explanation about the awesomeness of data. 


Dear Eberhard,


What is your excuse to use your phone while driving?