Tom Rijpert (1982) is director and writer who graduated in 2010 from the Utrecht School of Arts as a writer and director. From there he combined his love for films, stories and games by focussing on the art of interactive film. Working together with MediaMonks for 6 years, he wrote and directed multiple international campaigns for Old Spice, Ikea, Weber, Audi and Geox (to name a few), winning Lions, Lovies, Eurobest and other awards in the process.
Next to interactive films, he started focussing more on tv commercials as well. But regardless of the format: Tom's style ranges from outrageous Old Spice craziness to heartwarming Ikea family charm, with everything in between. More often than not throwing animation and visual effects in the mix.
Tom joined forces with WeFilm in 2018 and continues to focus on comedy, the child's fantastical perspective, and whatever makes people connect and shine. Without getting sappy or cliched, showing truthfulness and warmth in his characters.