Rocco has been pioneering in earned media for more than 15 years. He introduced viral seeding and influencer marketing in the Netherlands and founded and co-owned influencer marketing agency First, working on hundreds of brand campaigns. As media director, Rocco sets out the overall media strategy to gain maximum visibility and impact. He coordinates involved specialists, like media-, PR-, social- and influencer agencies, and makes sure they are empowered in their expertise. And most important, that it all adds up in the media mix.

MAKE LOVE, NOT NEEDLESS ACCIDENTS

We teamed up Interpolis with Snelle to conquer the music hit charts and have the youth choose love over the risky habit of using a phone while cycling.

Interpolis

Our heart for healthcare heroes

Supporting our healthcare professionals by staying inside with a message they all see outside: #myhearthforhealthcare

KNMG

The most unwanted business card

When medical specialist go out onto the streets to make their future appointment with smokers.

Stivoro

A rollercoaster ride through your kitchen

Instead of funding yet another advertising campaign, ABN AMRO decided to put their media budget to work and actually help their clients promoting their houses for sale. It reached over 65 million people around the globe.

ABN AMRO 2

What is your excuse to use your phone while driving?

Almost everybody, a staggering 89% of the people, uses their phone while driving. A true recipe for disaster showed by a confronting experiment.

Interpolis 3,645,699

A corporate musical movie

Info Support wanted to bring an ode to the the world of IT. So we brought together two elements that could not be more opposing: the world of IT in a Disney-style musical.

Info Support 1