Roel is creative director and co-founder of Wefilm. He is known for turning new ideas into credible and touchingly recognizable stories and tries not only to create a film, but rather impactful solutions. Roel attracted a team of extremely talented directors who believed in Wefilm's vision. Meanwhile, Roel persevered to find new ways to trigger the audience's emotions. In 2012 he directed Dela that won the Grand Prix in Cannes and co-created the Live Twitter Film that won the ADCN Grand Prix. Roel was part of the Cannes Lions film craft jury and chairman of the Dutch Esprix Jury. Winning a ADCN grand Prix for Interpolis Smoorverliefd was one of his highlights as Creative Director
Don't wait to say beautiful words
Real people give speeches to loved ones in the award-winning campaign 'Why wait to say something beautiful if you can say it today', in collaboration with Ogilvy. Winner of the Cannes Lions Grand Prix.
Efteling International commercial 60 sec
How do you visualize the wonder that children experience at the Efteling? This international commercial for the Efteling was one of our most enjoyable questions ever. Directed by no less than 3 directors.
Department of Justice Stanislav
NFF – Epic hostage prank
SIRE – I spy with my little eye
Max de Hacker
The first Dutch YouTuber. With his technical expertise, Max hacks everything in Dutch society, from matrix signs on highways to the schedules of the Dutch railway. His pranks reach 31 million people. Made on behalf of IT company Info Support.