Roel is the creative director and co-founder of Wefilm. He is known for turning new ideas into credible and touchingly recognizable stories. Roel and his brother Bas have been working together since they were children. In 2010 they decided to establish their own company, Wefilm, to have the absolute freedom to create films that pull, not push. Soon after, they selected a team of extremely talented directors and producers who believed in Wefilm's vision. 

Meanwhile, Roel persevered to find new ways to trigger the audience's emotions. In 2012 he directed Dela that won the Grand Prix in Cannes and co-created the Live Twitter Film that won the ADCN Grand Prix. In 2014, Roel had the honor to be part of the Cannes Lions film craft jury.

Don't wait to say beautiful words

Dela wants to inspire everyone to say beautiful words. With hidden cameras, we shot 6 touching speeches of real people.

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Our heart for healthcare heroes

Supporting our healthcare professionals by staying inside with a message they all see outside: #myhearthforhealthcare


Saving a life by sharing a video

How a small question gained maximum impact.


A Hollywood McDrive 

Bert and Piet drove in for a burger, but ended up as stars in their own epic Hollywood road movie.


A heavy metal auditory test

When grunging sounds of dark voices, screaming guitar riffs and thumbing drums blow through the speaker, you might forget the damage it could cause for your hearing. So we organized an auditory test, the heavy metal way.


Epic bite of the Maestro

Imagine yourself ordering a maestro burger at McDonald's. And then something epic happens: an orchestra, conducted by a real Maestro, accompanies you live towards your first bite. What follows is a crescendo towards an explosion of all your senses.


Discover a World of Wonders

Efteling has been around for over sixty years and nearly every living soul in The Netherlands has been spellbound by its fairy tale world. But how to share this wondrous feeling with an international audience unaware the park even exists?


Your burger on a tropical island?

How an ordinary visit to McDonald's turns into a heroic adventure ending on a tropical island in The Netherlands.


Stanislav: 5 million views in a week

Shocking personalized maffia viral explained the dangers of social media to the Dutch people.

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The craziest BMX stunt ever

To promote the usage of bike lights, Holland's best BMX bikers perform their stunts. In the city of Rotterdam, at nighttime and with bike lights new style.

Ministry of Transportation

Epic hostage prank

By making stars of unsuspected passers-by, we showed that the Dutch Film Festival is not only for stars, but for everyone.

Dutch Film Festival

Billboard against violence

Public service employees in the Netherlands face aggression more often. Onlookers do not intervene. A live interactive billboard is used to confront everyone with their inactivity.

Ministry of Justice 6

I spy with my little eye

Child abuse usually happens behind closed doors. It looks like it never happens, but the facts don't lie.


Max the Hacker, a viral legend

To show that IT is fun, we gave birth to a hacker. This YouTube series reached over 31 million people without any media budget.

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