Roel is creative director and co-founder of Wefilm. He is known for turning new ideas into credible and touchingly recognizable stories and tries not only to create a film, but rather impactful solutions. Roel attracted a team of extremely talented directors who believed in Wefilm's vision.
Meanwhile, Roel persevered to find new ways to trigger the audience's emotions. In 2012 he directed Dela that won the Grand Prix in Cannes and co-created the Live Twitter Film that won the ADCN Grand Prix. Roel was part of the Cannes Lions film craft jury and chairman of the Dutch Esprix Jury. Winning a ADCN grand Prix for Interpolis Smoorverliefd was one of his highlights as Creative Director