Roel is the creative director and co-founder of Wefilm. He is known for turning new ideas into credible and touchingly recognizable stories. Roel and his brother Bas have been working together since they were children. In 2010 they decided to establish their own company, Wefilm, to have the absolute freedom to create films that pull, not push. Soon after, they selected a team of extremely talented directors and producers who believed in Wefilm's vision.
Meanwhile, Roel persevered to find new ways to trigger the audience's emotions. In 2012 he directed Dela that won the Grand Prix in Cannes and co-created the Live Twitter Film that won the ADCN Grand Prix. In 2014, Roel had the honor to be part of the Cannes Lions film craft jury.