Joey is graduated as a fashion student where he followed a minor in visual culture. Funny enough this was where his passion for filmcraft was founded. After his study he picked up a camera and start filming himself. From documentary work in Cameron and ivory coast for different NGO’s like SOS child villages, to fashion brands like Scotch & Soda and start working for other commercial brands. Eventually he stopped doing everything himself because he learned film making is a team effort. Now he’s been working for 8 years on commercial projects like SIRE, Nationale Nederlanden, Phillips, Nierstichting, KLM and Zonnebloem. With a passion for real and authentic moments but never sacrifices an aesthetic filmic approach. Always searching for genuine and vulnerable moments, where he is very aware of finding a human approach within what is needed and what is wanted. Which results in honest and emotional films with an universal theme.
Together with WEFILM he wants to focus on creating films that have an positive impact on our daily lives and beliefs that he can change hearts with real human contact.
For the SIRE project he and the team won several prices of which 2 silver Anthem Awards and a bronze Esprix"
