Jan Boon (1980) is a director at Wefilm. At the age of 17, Jan got a degree at the Academy of Arts in Anderlecht specializing in quick sketching, lithography and photography. In 1998, Jan studied at the two major film schools in Brussels: RITS and NARAFI. Jan has a true passion for storytelling and also graduated from the Flemish Script Academy, majoring in screenplay writing in 2002.

Jan has experience in different aspects of the industry, working as both a director, a screenwriter and a photographer. When he got the opportunity to direct his first commercial, he instantly fell in love with the short-format storytelling of commercials. The love was mutual: his commercial got instantly picked-up by international film festivals earning him a second place at the Young Director’s Award in Cannes. Jan is known for his visual storytelling, his aesthetic style and his very particular ‘high-brow’ comedy. Next to his work at Wefilm Jan writes and directs fiction films.


Boxing '82

Documentary series. After 20 years of exclusion, notorious boxing gym Boxing '82 tries to fight their way back into the arena. A challenge that will take sacrifices.

Dumpert & Viceland

Our heart for healthcare heroes

Supporting our healthcare professionals by staying inside with a message they all see outside: #myhearthforhealthcare


Keep your distance but stay in touch

It's hard to stay close to your loved ones when the entire country is in lockdown, and when social distancing is the rule of the day.


Together we are at our best

With KPN we made a musical tribute to show you that nothing can keep us apart


Let's start building our healthiest generation

In 2040 we are going to be the healthiest generation in the world.


To uncover the world is to discover yourself

How travelling makes us rediscover something that was lost.


The super powers of a receptionist

When everything seems to fall apart, the most unexpected persons can become hero’s.


Outsmarting bike thieves

Ending bike theft with innovation and creativity. Starting with discouraging buyers in The Bike Trap.


Traveling leaves you speechless

Traveling is like an adventure film. Or a musical. Or a sci-fi. Or..


The worst Instagram account. Ever.

A picture tells us more than a thousand words... or does it?

Samsung 724,543 6

A dinner high in the clouds

An airport can be very lonely, especially during the Christmas holidays. What brings people together the most? Good food.

KLM 52,639,313 3

Borders reunited

Let's break down walls using two ingredients that unite us all: beer and football.

Carlsberg 171,446

Music of the mind

What happens when you're enabling three physicially disabled musicians to make music again?

Smirnoff 1,007,254

Our biggest fear

What if our mother was right to warn us for being frozen in an awkward position?