Everyone should decide at some point whether she or he would like to be an organ donor or not. Still, most of the people postpone this decision and potentially save their loved ones an impossible dilemma.
Within our structural cooperation with Nierstichting, we try to find ways to let people in need for an organ to the talking, in a conscientious way where they are our heroes instead of the victims. One of the key strategic insights is that they do not beg people to donate, but that they stimulate the viewer to spend just a minute of their time on making the right decision that fits them.
