Flowers can make the world even more beautiful than it already is
The flourishing people of the Flower Council Holland wanted to show the special and unique effect flowers have on people.
In this fairy tale-like story mixing fiction and reality, we show that only one kind of people respond to the "Flower Effect": real people.
Hidden cameras captured the reactions of the residents of Dijon as Sophie, a mesmerizing but heartbroken fictive leading character, wanders around the streets with a giant bouquet in her arms.
The bouquet she’s carrying exudes true happiness. The flowers produce authentic smiles and push people to open up. As it turns out, it is not our heroin Sophie but the nice people of Dijon and their heartwarming reactions that make the fairytale come true.
