The beauty of the first ride into your new life.
Maxi-Cosi wanted to capture the first ride home from parents with their newborns. From the moment they leave the house till the moment they arrive in their home safely. With the newborn in the Coral they can not only do this safely but also keep their baby close.
At Wefilm we needed to find a way to be as flexibel as possible because you never know the first rides come. We did this by working together with director and dop Dennis Lubbers. For one month he slept with his phone and camera beside his head. Ready to film the first ride when needed.