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  • Creativity is pioneering

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  • Create wonder in everyday life

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  • Practice what you preach

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  • Awesomeness is the new media budget

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  • Care about what people care about

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  • Never limit your imagination

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  • Embrace the power of story

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  • Look around and tell about life

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What is your excuse to use your phone while driving?

Almost everybody, a staggering 89% of the people, uses their phone while driving. A true recipe for disaster showed by a confronting experiment.

Interpolis 3,645,699

Go Places

Are you whit and fit enough to go places for the Heineken Company? This interactive job interview analyzes your personality in 12 questions.

Heineken 7

To uncover the world is to discover yourself

How travelling makes us rediscover something that was lost.

Booking.com

Our first commercial (1998)

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You don't need a mobile phone

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SAVING A LIFE BY SHARING A VIDEO

How a small question gained maximum impact.

Lotte

Outsmarting bike thieves

Ending bike theft with innovation and creativity. Starting with discouraging buyers in The Bike Trap.

VanMoof

Introducing Google Tulip

Listen to nature and discover the amazing things it has to say.

Google

Ruben Cusell

HEAD OF STRATEGY & CONCEPTS ||| Ruben is a creative strategist with strong roots in PR-campaigns. Therefore specialized in creating earned visibility through bold and sincere campaigning.

Why wait to say something beautiful

The beautiful effect of speaking to your loved ones

Dela

Not Just Football

The EK is not just football, it’s so much more!

Amsterdam Host City

BNR Zakendoen // Ruben Cusell // Carnaval

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A rollercoaster ride through your kitchen

Instead of funding yet another advertising campaign, ABN AMRO decided to put their media budget to work and actually help their clients promoting their houses for sale. It reached over 65 million people around the globe.

ABN AMRO 2
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