Zooming in on the hollandsnieuwe way of life… without the phones!
hollandsnieuwe is different from other telecommunication companies in the way that they don’t sell themselves in a loud and flashy way, but by being a little more laid back. For this brand campaign the challenge was to keep the down to earth, sympathetic vibe from before, but amp it up a bit.
That’s why the campaign really focuses on the people behind the phone, but in a little bit of a larger than life setting. By choosing one unique hero for each different film, we really wanted to accentuate the individualism that suits the brand so well. In a quirky but nonchalant vibe they show us the way they handle themselves in everyday life: they know everything beforehand, they always call the shots, and by always being a boss. That way we highlighted the perks of a hollandsnieuwe phoneplan by celebrating their eccentric personalities instead of the plan itself. We’re all a bit eccentric after all.