Muscle Surprise

Old Spice, with Wieden + Kennedy Portland, produced by MediaMonks Films

Powerful inerbody experience with Terry "Powerrrrr" Crews

A fully interactive website extravaganze featuring Terry Crews crashing into a bathroom on an Old Spice rocket and promoting the brand’s powerful smelling body spray and body wash, which he uses to cover his “powerful body.” In over 80 different sketches Terry played 7 different roles and was complimented by a CGI robot and a 2D animated tigers. All different storylines were shot in one day, and post production of the entire project was finished in 4 weeks. A complicated feat powered by the awesomeness of getting to do an Old Spice project and a spectacular production team. The project won Site of the Day at the FWA and is known as the last big commercial project ever created in Flash.