It won’t stick

For all women, with FCB Amsterdam

Whatever dirt they throw at you, it simply won’t stick

How many women can say they’ve never felt condemned by other women. Shamed because of their choice how to look, because of their body or de way they raise kids? Most probably none. In fact, recent research shows that more than 70 percent of the women have been a victim of hate comments by women they consider a friend. That’s why FCB Amsterdam and Wefilm take the opportunity to encourage women to neglect the negative comments and support each other with the mantra: “whatever dirt they throw at you, it simply won’t stick’.

In this short film, developed by FCB Amsterdam and Wefilm, 24 brave women open up about the comments that were thrown at them, while a spoken poem tells how they will rise above it because it simply won’t stick.