Every love story begins with a piece of paper

For PostNL, with Isobar

A postcard to the rescue on Valentine’s Day

Let’s start with a little exercise. Ok, imagine someone you love is standing right before you on this very moment and you have to express how much you love him or her. What would you say? You’re probably searching for the perfect words. Don’t worry, so do most of the people we seized with that question on a sunny day in Amsterdam.

We asked random people about their love for each other. We found lovers, best friends and mothers with their daughters; some were together one week, others married for 64 years. The conversations went smoothly until we asked them if they ever expressed their love for each other and what they'd do. Suddenly people started stuttering or giggling uncomfortably.

So we gave them a little help by handing over a postcard to try putting the words on paper. They were allowed some time to write their cards before we asked them to read it out loud. The beautiful messages were mesmerizing.