A stalking shelf?!

For Bolletje, with Etcetera

Bolletje steers their clients towards their new products. Gently.

An ordinary shopping session gets turned into a truly extraordinary experience. Unsuspecting people are pranked in there supermarket. The strength of these concepts is that it’s not focused on one big surprise, but it evolves in a little journey full of surprises. In that way, you don’t get one reaction from your victim, but multiple.